Privacy Policy
Last update: 06/10/2025
Important information:
This website is operated by Bold Kidswear (“Bold Kidswear”, “we”, “us”, “our”).
Bold Kidswear Ltd (company no. 13945691)
Registered office: 42–44 Bishopsgate, London, EC2N 4AH, England
Email: info@boldkidswear.com
We decide how and why your personal data is used and are responsible for looking after it (the “controller”).
• We use your data to process orders, deliver purchases, provide support, and (with permission) send marketing.
• We share data only with trusted service providers (e.g., website host, payment and delivery partners). We do not sell your data.
• You can access, correct, delete, restrict, port, or object to certain uses, and withdraw consent at any time.
• We use cookies; essential cookies run the site, while analytics/marketing cookies are optional and require your consent.
Our shop and emails are aimed at adults/parents. We do not knowingly collect personal data from children for accounts or marketing purposes. If you believe a child has provided data, contact info@boldkidswear.com, and we will delete it. We design our content with the ICO’s Children’s Code in mind.
We use carefully selected providers under contract who only process data on our instructions: - Website & store platform: e.g., Wix (hosting, checkout, site analytics) - Payment processors: e.g., Stripe/PayPal/Shop Pay (we don’t store full card numbers) - Delivery partners: e.g., Royal Mail, Evri, DPD - Email & CRM: e.g., Klaviyo/Mailchimp (transactional and marketing emails) - Analytics & error monitoring: e.g., Google Analytics/Tag Manager, log/error tools
We share only what’s necessary and require each provider to protect your data.
How long do we keep data?
• Orders: normally 6 years (tax and accounting).
• Support & messages: kept while needed to resolve your query, then deleted/archived.
• Marketing: until you unsubscribe or we delete inactive records.
Your Right:
Under UK GDPR, you can request:
Access, rectification, erasure, restriction, portability, and objection to certain processing (including direct marketing). You may also withdraw consent at any time. We will respond within one month.
To exercise any right, email info@boldkidswear.com. If you’re unhappy, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
We keep data only as long as necessary for the purpose collected, then we delete or anonymise it.
Marketing choices:
• Emails: You can unsubscribe at any time via the link in our emails or by contacting us.
• Soft opt‑in: If you’ve bought from us before, we may email you about similar products. We’ll always offer a clear opt‑out. For everyone else, we rely on consent.
Cookies & similar technologies:
We use cookies and similar technologies to run the site and to understand how it’s used. - Strictly necessary cookies (e.g., cart, checkout, security) are always on.
- Analytics/Performance cookies help us improve the site and run only with your consent.
- Marketing cookies (ads/retargeting) run only with your consent.
You can set or withdraw consent through our cookie banner and in your browser settings at any time. Essential cookies do not require consent. See our Cookie Policy for details of specific cookies used.
Security:
We use industry‑standard safeguards (HTTPS/SSL, encryption in transit, access controls, limited retention, staff training) to keep your data secure. No method is 100% secure, but we aim to prevent unauthorised access, alteration or loss.
Third‑party links:
Our website may link to third‑party sites (e.g., YouTube). Those sites have their own privacy notices; please review them when you visit.
Changes to this notice:
We may update this policy from time to time. If the changes are material, we’ll notify you (e.g., at checkout or by email). The latest version will always be on this page, with the Last updated date above.
Contact us:
If you have questions or want to exercise your rights:
Email: info@boldkidswear.com
Post: Bold Kidswear Ltd, 42–44 Bishopsgate, London, EC2N 4AH, England
