THE BOLD KIDS CLUB
A world built for kids who feel it all
Meet Chika, Yao, Ruby and Baffor, four characters whose powers come from who they are. Stories, songs and kidswear for families and schools.
Their Journey Through Bold Kids
Meet their world
The book and the four friends.
Chika, Yao, Ruby and Baffor
Play and learn, free
Printables, songs and stories.
No purchase needed.
Wear it
The beanie that matches the character who feels like them.
MEET THE BOLD KIDS
Ruby
Baffor
Yao
Chika
Something for today, whatever today looks like
Low-ink printables, songs for the in-between bits, and Bold Kids stories for the big feelings. Free, and sorted by the moment you’re facing today.
You might already know this feeling
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When it is about so much more than getting dressed.
You're navigating loud noises and busy places, routine changes that feel like two steps back, and the constant worry about whether you're getting it right. You're doing everything you can so your child understands their feelings, uses their words and grows into a self-reliant adult in a world that wasn't built for them.
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When building empathy in the classroom.
You want stories and classroom activities where every pupil can find a hero like them and get to know how their classmates think, feel and move.
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When you want a gift that means something
You want to give a child you love something that feels like theirs: a hero who gets them, a story to read together, and a beanie that matches their favourite character.
However you found us, welcome.
Born from love, built for every child
The Originals, our very first beanies, made not long after the book.
We didn’t set out to build a clothing brand. We set out to build a world where kids like our son could see themselves as the hero.
Our journey began in 2020, in the middle of the pandemic and the fight for our son's diagnosis. What started as a need to find clothing that wouldn't cause him distress has grown into an entire inclusive universe of superhero stories, transition songs, and activities brought into the real world through tag-free, sensory-friendly gear.
It started with our son. But it was never meant to stay just about him.
SHOP THE AWESOME
Four friends, four powers, and one rule.
On a school trip to the science museum, Chika, Yao, Ruby and Baffor find a glowing sphere in the Pattern Pod. The next day each of them has a power.
Chika's power is The Whisper: she feels what a friend feels. Yao's power is Picture Memory: he remembers what he sees. Ruby's power is The Blink: blink, and she's somewhere new. Baffor's power is Speed: he gets there in time for his friends.
There is one rule: the powers only work when they look after someone else. Then a new boy joins the class. Does looking after someone include him? The four have to decide.
The Bold Kids are four characters whose powers come from who they are. Their neurodivergent traits are part of those powers. This book is where they began, and you'll find the same four heroes in our songs and printable Bold Missions, and on our beanies.
Pairs well with
Each hero's beanie, £10.99, in sizes from 3 months to adult
The free printable Bold Missions, on the Bold Missions page
We make in small batches, so a style can sell out between runs. If something you want is gone, join the free printables list and we’ll let you know the moment it’s back.
Yellow wellies that bend the way kids do.
We stock these Amazebear Wellington Boots because they do the rainy school run well. The rubber bends with the foot instead of pressing into it, the mesh lining is soft against bare legs, and the sole grips wet playgrounds and muddy paths. We stock them in yellow only.
They are made by Amazebear, not a Bold Kids design.
UK kids' sizes 8, 9, 11, 12, 13, 1 and 2 (EU 25, 26, 28, 29, 30, 31, 32). Size 10 is not in this range.
Each pair is made in a small batch, so some carry a light mark on the rubber from the mould. Every pair is checked by hand before it goes out, and a mark never affects how they bend or grip.
Care
Rinse or wipe with lukewarm water and leave to air dry. Keep them away from radiators.
Pairs well with
Bold Kids: The Origin, £7.99. Wellies and the book together come to £28.98, which gets free delivery
Out the Door, Baffor's free printable Mission for getting out of the house, on the Bold Missions page
Ruby and Baffor are characters from our picture book, Bold Kids: The Origin. Ruby's power is The Blink: blink, and she's somewhere new. Baffor's power is Speed: he gets there in time for his friends.
An orange and olive green knit beanie with blue stripes, a pompom and the embroidered B logo on the front, for anyone who can't choose between Ruby and Baffor. No tag inside and no cut-out label, with a soft fleece lining that keeps ears warm without the prickle of wool. One hat for two heroes on the move.
Made in three sizes, baby to adult, so the whole family can match.
Part of The Originals collection. Designed by parents who wanted a hat their own child would keep on.
Pairs well with
Bold Kids: The Origin, £7.99, where Ruby and Baffor's story starts
Wiggle Wait and Out the Door, their free printable Missions, on the Bold Missions page.
STORIES, TIPS AND IDEAS
From the Bold Blog
Real-life ideas for big feelings, tricky moments and brilliant play, from a family who’s been there.
FOR SCHOOLS
Teaching this term?
We visit schools too.
Author visits and Bold Mission workshops with Chika, Yao, Ruby and Baffor, for Early Years to Year 6.
Five small changes that make mornings feel less like a race, with a free routine chart and a brushing song to help.