A world built for kids who feel it all
A world told through story and worn through clothing, where children who experience everything intensely get to be the hero.
This is their world. Come in.
Their Journey Through Bold Kids
Meet their world
The book and the four friends.
Chika, Yao, Ruby and Baffor
Play and learn, free
Printables, songs and social stories.
No purchase needed.
Wear it
The beanie that matches the character who feels like them.
MEET THE BOLD KIDS
Ruby
Baffor
Yao
Chika
Something for today, whatever today looks like
Practical tools for the unpredictable days. Low-ink printables, transition songs, and Bold Kids stories to help navigate the big feelings. Free, and organised by the exact support you need today.
You might already know this feeling
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When it is about so much more than getting dressed.
You are navigating sensory overload, routine changes that feel like two steps backward, and the constant worry of whether you are providing the right tools. You are doing everything to help them understand their emotions and use their words, so they can grow into a self-reliant adult in a world that wasn't built for them.
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When building empathy in the classroom.
You are looking for resources, stories, and inclusive tools to help every student feel seen, regulated, and understood by their peers.
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When you want a gift that actually helps.
You want to support a child you love with something that brings them comfort, sparks their imagination, and makes the daily routine just a little bit easier for their family.
However you found us, welcome.
Born from love, built for every child
The Originals, our very first beanies, made not long after the book.
We didn’t set out to build a clothing brand. We set out to build a world where kids like our son could see themselves as the hero.
Our journey began in 2020, in the middle of the pandemic and the fight for our son's diagnosis. What started as a need to find clothing that wouldn't cause him distress has grown into an entire inclusive universe of superhero stories, transition songs, and activities brought into the real world through tag-free, sensory-friendly gear.
It started with our son. But it was never meant to stay just about him.
SHOP THE AWESOME
Book 1 of the Bold Kids series
Four friends. Magical powers. And it all starts because they looked after Yao.
We make in small batches, so a style can sell out between runs. If something you want is gone, join the free printables list and we’ll let you know the moment it’s back.
Two ways of thinking, one hat. Steady meets quick, and somehow it works.
We started Bold Kids after our own son's autism diagnosis, looking for gear that worked for him and finding almost nothing. Every beanie we make is the one we wanted for him.
STORIES, TIPS AND IDEAS
From the Bold Blog
Real-life ideas for calmer days, big feelings and brilliant play, from a family who’s been there.
FOR SCHOOLS
Teaching this term? We visit schools too.
Sensory-friendly author visits and Bold Mission workshops with Chika, Ruby, Baffor and Yao, for Early Years to Year 6. In person across Kent and London, or virtual anywhere in the UK.
Enhanced DBS checked
Virtual visits anywhere in the UK
Early Years to Year 6
Pay by invoice
Five small changes that make mornings feel less like a race, with a free routine chart and a brushing song to help.